PROBLEM
User dissatisfaction with the complex user flow
This complexity hinders user experience, impacting user adoption, engagement, and ultimately, business growth. Stats’ users crave a more intuitive and streamlined experience to optimize their websites for search engines.
OBJECTIVES
to transform a complex process into a seamless, user-friendly experience that meets user needs and boosts business performance.
OUTCOMES
↑ User engagement 122%
↑ User adoption rate 100%
↑ Sign up 153%
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Before you continue… This is a series of projects focused on improving features and overall functionality. The objectives and results mentioned above reflect the impact of various enhancements we implemented. I worked on this project alongside my peer, Talita. Together, we divided tasks, tackled challenges individually, and collaboratively found solutions. By combining our efforts, we successfully achieved our goal of elevating this application to a new level.
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